9/27/2023 0 Comments Pre teen undies![]() “Who’s buying it?” Sometimes it’s hipster parents who whip out their wallets & roll their eyes with “it’s no big deal, get over yourself” defiance. Provocative sayings like “Sweet Spot” and “Love Me” have always been crass to me, but somehow in size 6X it merits a resounding Whoa, this is NOT okay. It’s called “age compression” in ad speak, for the ‘pink’ tween eyeing the VS displays in thong-n-garter, buxom/bondage-splendor is the ‘growth opportunity’ in marketing lingo for VS wannabes.Įvery week I continue to document my own little shop of horrors: “Juicy” and “Luscious” plastered on girls backsides and chests, lacy, racy g-strings marketed to tweens, even ol’ Snoopy’s hawking teeny weeny panties at LimitedToo. Why do they have to DO that, mom?” Dollars, dearest. My 10-year old recoils at the mall mannequins in full crotch-spreading poses, sighing, “ugh. What’s inspired this mini-revolution of mine? …Corporate profits are going ‘ka-ching’ while little kids’ psyches are going ‘ka-boom.’ When I finish my work, you’ll be able to see for yourself what’s literally ‘coming out of the mouths of babes’ as childhood innocence is hijacked for profit. …”These kids are getting hammered from every media channel imaginable leaving scars that have only BEGUN to seep to the surface. (so thanks for unveiling my film premise!) I’m writing/producing a series of internet film shorts, “Body Blitz: Media, Shaping Youth” because we’re reaching a tipping point of toxicity with body image messaging to kids. “ You’ve hit a nationwide nerve that I’m addressing this very nanosecond. Locally in our mall, Victoria’s Secret ‘pink’ line of panties is currently propped with predominant mannequins touting, “take a picture it lasts longer” and other bottom-feeder bait for teens to jump on into the online judgment calls for best buttocks & babe-alicious attention-seeking fame monster provocateurs.Ĭorporate pedophilia, anyone? So sexy so soon cues to kids?Īt the very inception of Shaping Youth, I had people ask me, “what got you started down this path?” And this thong/preteen topic sums it nicely, as I wrote to that Alternet author way back then, ![]() ![]() Wait, no, American Apparel is not just ‘encouraging’…They’re baiting, rewarding, incentivizing, and running a mass market freakin’ contest with echoing reverb in merchandising in malls that ‘tie-in’ their branding to evoke similar themes. Now, fast forward to 2010 with amped up social norms of commodification of kids, sexualized media and marketing at every turn, (beyond Victoria’s Secret/LimitedToo Candies and Kohls have now taken it mainstream) and the no-holds barred raunch of American Apparel encouraging kids to plaster their backsides on the web… ![]() Heartily agreed, way back in 2006 (the very first days of our pre-launch fledgling Shaping Youth org) and responded with this diatribe on toxic ambient marketing and this one on the teen/tween unrealistic body image scene. Are ‘extreme low-rise v-string’ panties the gateway drug to peekaboo thongs and push-up bustiers, or are they something even more disturbing? Regardless of what VS considers its target audience, the Pink line just may be the Joe Camel of early adolescent sexuality - an adult industry using childlike imagery to drum up interest.” “I’m all for sex appeal, but using butts as billboards is disturbing among adult women - and downright scary in prepubescent girls…. A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.”įae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, salivating with ‘aspirational’ wannabe merchandising and “KGOY’ effect (kids getting older younger).
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